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VO5 is Back,
With Added Va-va-voom!
There was a
time, not so long ago, back when I was growing up, that VO5 was THE word in
hair care and styling. I remember Saturday afternoons in Boots with friends,
trying to decide if I could afford a hot oil treatment, hoping against hope
that it would make my straw-like over-dyed hair soft and silky like the swishy
girls in the ads. But then, all of a sudden, there were other things to be
looking at. It’s not that VO5 went anywhere, more that they simply stayed the
same while newer and more exciting products came along. This spring VO5 are
relaunching with revamped products, shocking pink packaging and very friendly
price point, so we thought we’d put one or two to the test.
The new
collection contains the full range of hair care products, from shampoo to
styling, all of which are made with ‘added heat protection’ to help prevent
damaging your hair whilst drying/curling/straightening. The collection is
separated into three subcategories: Plump It Up, Smoothly Does It and Give Me
Texture, all of which are fairly self-explanatory. Due to time restrictions, we
opted to try a couple of the Give Me Texture products, namely the Tousled Style
Spray and Choppy Cream Wax.
VO5 Give Me Texture Choppy Cream Wax – designed with shorter hair styles in mind, this works fabulously at
defining layers and keeping your hair where you want it. For best results use
on wet hair (learn from our mistakes and don’t be tempted to give it a try when
your hair is dry... unless you’re aiming for a clumpy sand-blasted look, in
which case, go right ahead!), warming a small amount in your hand before
application. A little goes quite a long way, so don’t be tempted to over-apply.
When used correctly VO5 Give Me Texture Choppy Cream Wax works brilliantly and
smells amazing.
VO5 Give Me Texture Tousled Style Spray – If you have longer hair that can’t
decide if it’s straight or curly, this could be the product for you. The directions on the bottle read ‘spray onto
dry hair and lift, scrunch and twist,’ which sounds a little too easy to be
true, but actually achieves great results, adding waves and definition to
achieve that perfect care-free summer style. It works equally well on
towel-dried hair with similar results. Again, the VO5 Give Me Texture Tousled Style Spray
should be used in moderation to avoid crisping, but that only means that this
affordable little bottle lasts all the longer.
VO5 Styling
products are priced from £3.36 and are available from Boots, Superdrug, Tesco,
Asda, Sainsbury’s, Morrison’s and independent chemists nationwide.
© Purple
Peccadilloes
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